Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
YouTube has its own short domain, youtu.be. Here is how to build one from any link shape, and why copying the timestamp across usually breaks it.
Every platform treats a link differently. Here is what happens to a social media link once you post it, and the four decisions worth making first.
Most creator tool lists are affiliate pages. This one is organised by the job, names what each tool is for, and says where a free tool is genuinely enough.
A creator glossary of the metrics and terms that get used loosely - RPM, CPM, reach, impressions, engagement rate - defined precisely enough to argue with.
There is no universal best time to post. Here is how to find yours from your own analytics, and what to do when the audience spans four time zones.
An unverifiable draw looks identical to a fixed one. Here is how to run a giveaway winner picker that anyone can reproduce and check.
A QR code that fails to scan is worse than no QR code. Here is the size, contrast and error correction that make one work on a screen or in print.
UTM parameters tell your analytics where a visitor came from. Here is a naming scheme that stays readable after a year and the mistakes that make reports useless.
Checking username availability one platform at a time is how people end up with four different handles. Here is how to check everywhere and choose one you can keep.
Content repurposing works when it is planned before the piece is made. Here is a mapping from one long video to a fortnight of posts across platforms.
Emoji in captions cost more characters than you think, are announced aloud by screen readers, and render differently on every device. Here is how to use them well.
Title case and sentence case are conventions, not rules, and the styles disagree with each other. Here is what each does and which to pick.