Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
A universal link opens the app when it is installed and the website when it is not. A scheme URI opens the app or does nothing at all — silently.
Some of these identify a person, not a campaign. igshid names the account that shared, mc_eid names the subscriber — and YouTube's t must never be stripped.
Most creator tool lists are affiliate pages. This one is organised by the job, names what each tool is for, and says where a free tool is genuinely enough.
There is no universal best time to post. Here is how to find yours from your own analytics, and what to do when the audience spans four time zones.
An unverifiable draw looks identical to a fixed one. Here is how to run a giveaway winner picker that anyone can reproduce and check.
A QR code that fails to scan is worse than no QR code. Here is the size, contrast and error correction that make one work on a screen or in print.
Checking username availability one platform at a time is how people end up with four different handles. Here is how to check everywhere and choose one you can keep.
Most good TikTok username ideas are taken. Here is how to generate ones that are not, what makes a handle work when said aloud, and how to check availability.
TikTok growth is decided in the first two seconds and confirmed by completion. Here is what the ranking system actually rewards and how to work with it.
A giveaway that attracts the wrong audience costs more than it gains. Here are the rules to publish, the entry mechanics that work, and how to draw a defensible winner.
Instagram growth comes down to three things: being shown to non-followers, earning the save or share, and a profile that converts a visit into a follow.
The honest answer to how long 1,000 subscribers takes is arithmetic on your own growth rate - not an anecdote from someone who got lucky.