Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
A LinkedIn carousel is a PDF rendered as swipeable pages. Here is the page size, the type size, and the structure that keeps people swiping.
LinkedIn cuts a post after two or three lines. Here is where the fold actually falls, why it differs on mobile, and how to write the visible part.
A LinkedIn post is decided in its first two lines. Here is what gets distributed, how long a post should be, and which formats take the most feed space.
On Threads most profile visits come from a reply, not a follow. Here are bio ideas built for that moment, and a template that fits.
The Threads character limit is 500. Longer text chains into a second post rather than being rejected, which changes how you should write for it.
A phone screenshot of a post looks poor when scaled and proves nothing about who wrote it. Here is how to share a post as an image without misleading anyone.
Most good TikTok username ideas are taken. Here is how to generate ones that are not, what makes a handle work when said aloud, and how to check availability.
TikTok caption length matters twice: the fold decides what is read, and the caption itself covers part of your video. Here is how to work with both.
A link preview not showing is almost always one of six things. Here they are in order of likelihood, each with the check that confirms it.
A thread is a sequence, not a chopped-up article. Here is where to break, what each post has to do, and how to split long writing without mangling it.
The Twitter character limit is 280 for most accounts, but URLs, emoji and non-Latin scripts are not counted one-for-one. Here is how the weighting works.
How to post on X and Threads properly: the real character limits, how a thread should be structured, and why your link card shows the wrong image.