Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
Most calls to action fail because they ask before earning. Here are call to action examples by platform and goal, and the structure behind the ones that work.
Words per minute speaking varies from 110 to 160 depending on format. Here is how to convert a script to a runtime before you record it.
Readability scores measure sentence and word length, not clarity. Here is what a readability score actually tells you and how to use one sensibly.
A headline has four jobs and most only do one. Here is a method, the patterns that work, and how to test a line before publishing it.
Most content calendars fail because they schedule ideas rather than work. Here is one built around pillars, batching and slots you can actually fill.
Open Graph tags decide what every platform shows when your link is shared. Here is the minimum set, the optional ones, and the mistakes that break cards.
Facebook caches what it read the first time. Here is why a fixed page still shows the old image, and the ways to force a re-scrape.
Board names are read by Pinterest and inherited by every Pin on them. Here is how to name and structure boards so they help rather than dilute.
Rich Pins fail for a short list of reasons, nearly all of them markup on your own page. Here is the order to check them in.
A Pinterest Pin description is not shown in feeds - it is read by Pinterest for matching. That changes how it should be written entirely.
Pinterest SEO works like search, not social. Keywords in the title, description, board name and destination all count. Here is where to put them.
Facebook ad text is truncated long before the field limit. Here are the recommended lengths for primary text, headline and description, and where each cuts.