Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
Leave the preheader empty and every inbox fills it from the first text in your email — usually a link nobody clicks. It is the cheapest fix in email marketing.
Gmail on a desktop gives a subject line about 340 pixels — the tightest surface in email. A phone gives more. The count that matters is a width, not a character total.
Alt text is read by people, not just crawlers. Where each platform hides the field, what a good description does, and why reused images lose theirs.
Content repurposing works when it is planned before the piece is made. Here is a mapping from one long video to a fortnight of posts across platforms.
Emoji in captions cost more characters than you think, are announced aloud by screen readers, and render differently on every device. Here is how to use them well.
Title case and sentence case are conventions, not rules, and the styles disagree with each other. Here is what each does and which to pick.
Most calls to action fail because they ask before earning. Here are call to action examples by platform and goal, and the structure behind the ones that work.
Words per minute speaking varies from 110 to 160 depending on format. Here is how to convert a script to a runtime before you record it.
Readability scores measure sentence and word length, not clarity. Here is what a readability score actually tells you and how to use one sensibly.
A headline has four jobs and most only do one. Here is a method, the patterns that work, and how to test a line before publishing it.
Most content calendars fail because they schedule ideas rather than work. Here is one built around pillars, batching and slots you can actually fill.
Facebook ad text is truncated long before the field limit. Here are the recommended lengths for primary text, headline and description, and where each cuts.