Reference
Top terms
Two vocabularies, and they do two different jobs. Hashtags are how a post is filed; keywords are what someone types to go looking. Both sets below are grouped by category and hold only terms in real, high-volume use — copy a whole category in one tap, or take a single term.
Phrases people type into the search box. YouTube, TikTok and Pinterest are all used as search engines, and a title written for the query beats a clever one nearly every time.
Top YouTube Keywords by Category
YouTube is the second-largest search engine in use, and a title written for the query beats a clever one almost every time. These are the phrases people type, grouped by the intent behind them — because “best” and “how to” are two different videos, and the vocabulary that wins each is not interchangeable.
300 keywords10 categoriesReviewed 7 September 2026
Top TikTok Search Keywords by Category
TikTok is used as a search engine by a large share of its audience, and the app now surfaces suggested searches under videos. That makes the spoken and on-screen words in the first three seconds a ranking signal — so these phrases belong in the video itself, not only in the caption.
300 keywords10 categoriesReviewed 7 September 2026
Top Pinterest Keywords by Category
Pinterest is a planning engine, which is why its keywords behave unlike any other platform’s: demand for a term peaks six to eight weeks before the thing it describes. Publish into the run-up, not the event. These are the phrases, grouped by category, with that timing in mind.
300 keywords10 categoriesReviewed 7 September 2026
These sets are chosen and maintained by hand rather than scraped, and every page names the sources it was built from so you can check any figure yourself. Terms that have gone quiet are removed at each review rather than left to pad a count.