Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
Every platform publishes a larger copy of a post's picture than the one the feed renders. Here is where each one keeps it, and where the trail goes cold.
The same link renders two different cards. Facebook gives a title 88 characters on desktop and about 65 on a phone — and the phone is where most of the taps are.
Pinterest serves every Pin at four fixed widths and keeps the original under a path the interface never links to. Here is how to get the file as uploaded.
Copying hashtags out of a screenshot by hand is how most people do this. Here is how to pull them off a public post from its URL, and what the limits are.
Comment-as-hook is a format now. Here is how to draw a TikTok comment card that reads as real, including the Creator chip almost every generator gets wrong.
Draw an Instagram post card with the caption cut exactly where the feed cuts it, so you can see which sentence disappears behind "more" before you publish.
Draw a Facebook post card for a slide or a client mock-up, in desktop or mobile width, without screenshotting a real feed and cropping four things out of it.
A drawn post card is a mock-up, not evidence. Here is what these generators are genuinely useful for, where the line is, and how to stay on the right side of it.
Instagram removed the embed button from the web interface, but the embed itself still works. Here is how to build the code from a post URL, in both forms.
Every platform publishes embed code and most hide it. Here is where each one keeps it, when to use an iframe instead of a script, and what to do about consent.
A shortened link tells you nothing about its destination. Here is how to expand a short URL safely, read the redirect chain, and spot the hop that breaks tracking.
Seven platforms let you build a short link from a URL. Five only issue one from their own share sheet. Everything else calling itself a shortener is a redirector.