Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
Copy this YouTube description template: the three visible lines, chapters, links that get clicked, and the boilerplate that belongs at the bottom.
Every social media image size that matters, organised by aspect ratio rather than by platform - because the ratio is what stays true when the pixels change.
Instagram image sizes by placement: feed, portrait, carousel, Reels cover, Stories and profile. Three ratios cover all of them.
A YouTube channel ID is the UC... string behind a handle. Here are four ways to find one, including for channels that only show an @handle.
Every YouTube video publishes its thumbnail at several resolutions. Here is how to download any of them, including the maximum-resolution version.
YouTube video tags are hidden in the page source, not the interface. Here are three ways to read them, and what they are actually worth.