Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
Board names are read by Pinterest and inherited by every Pin on them. Here is how to name and structure boards so they help rather than dilute.
Rich Pins fail for a short list of reasons, nearly all of them markup on your own page. Here is the order to check them in.
A Pinterest Pin description is not shown in feeds - it is read by Pinterest for matching. That changes how it should be written entirely.
Pinterest SEO works like search, not social. Keywords in the title, description, board name and destination all count. Here is where to put them.
Facebook ad text is truncated long before the field limit. Here are the recommended lengths for primary text, headline and description, and where each cuts.
A LinkedIn carousel is a PDF rendered as swipeable pages. Here is the page size, the type size, and the structure that keeps people swiping.
LinkedIn cuts a post after two or three lines. Here is where the fold actually falls, why it differs on mobile, and how to write the visible part.
A LinkedIn post is decided in its first two lines. Here is what gets distributed, how long a post should be, and which formats take the most feed space.
On Threads most profile visits come from a reply, not a follow. Here are bio ideas built for that moment, and a template that fits.
The Threads character limit is 500. Longer text chains into a second post rather than being rejected, which changes how you should write for it.
A phone screenshot of a post looks poor when scaled and proves nothing about who wrote it. Here is how to share a post as an image without misleading anyone.
Most good TikTok username ideas are taken. Here is how to generate ones that are not, what makes a handle work when said aloud, and how to check availability.