Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
UTM parameters tell your analytics where a visitor came from. Here is a naming scheme that stays readable after a year and the mistakes that make reports useless.
Checking username availability one platform at a time is how people end up with four different handles. Here is how to check everywhere and choose one you can keep.
Content repurposing works when it is planned before the piece is made. Here is a mapping from one long video to a fortnight of posts across platforms.
Emoji in captions cost more characters than you think, are announced aloud by screen readers, and render differently on every device. Here is how to use them well.
Title case and sentence case are conventions, not rules, and the styles disagree with each other. Here is what each does and which to pick.
Most calls to action fail because they ask before earning. Here are call to action examples by platform and goal, and the structure behind the ones that work.
Words per minute speaking varies from 110 to 160 depending on format. Here is how to convert a script to a runtime before you record it.
Readability scores measure sentence and word length, not clarity. Here is what a readability score actually tells you and how to use one sensibly.
A headline has four jobs and most only do one. Here is a method, the patterns that work, and how to test a line before publishing it.
Most content calendars fail because they schedule ideas rather than work. Here is one built around pillars, batching and slots you can actually fill.
Open Graph tags decide what every platform shows when your link is shared. Here is the minimum set, the optional ones, and the mistakes that break cards.
Facebook caches what it read the first time. Here is why a fixed page still shows the old image, and the ways to force a re-scrape.