Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
Hashtag rules do not transfer between platforms. Here is how many to use, where to put them, and what they actually do on each network.
Extract a brand color palette from an image you already have, then turn five hex codes into a system you can apply consistently.
Every vertical feed draws its interface on top of your video. Here are the covered regions per platform, and how to design once for all of them.
An aspect ratio is a shape, not a size. Here is what each ratio is for, how to convert between them, and why cropping down beats scaling up.
WebP vs JPEG is the wrong question on its own. Here is which format wins for photographs, screenshots, logos and social uploads, and why.
Every platform recompresses your upload. Compressing first, correctly, is how you control the result instead of letting their algorithm decide.
Pinterest recommends a 2:3 Pin at 1000x1500. Here is why that ratio wins, what happens to taller Pins, and the title and description limits alongside it.
There is no public monetization badge. Here is what a channel's public page does reveal, what it cannot, and how to read the signals honestly.
RPM vs CPM confuses most creators. One describes what advertisers pay, the other what you keep. Here is the difference and which to track.
How much YouTubers make comes down to four numbers, not one. Here is the calculation, why niche matters more than views, and what the headline figures leave out.
The YouTube monetization requirements are two thresholds and a list of conditions. Here is exactly what qualifies, what does not count, and how to check your distance.
Your YouTube channel description is truncated early and appears in search results. Here is what belongs in the visible part, and what belongs below it.