Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
TikTok caption length matters twice: the fold decides what is read, and the caption itself covers part of your video. Here is how to work with both.
A link preview not showing is almost always one of six things. Here they are in order of likelihood, each with the check that confirms it.
A thread is a sequence, not a chopped-up article. Here is where to break, what each post has to do, and how to split long writing without mangling it.
The Twitter character limit is 280 for most accounts, but URLs, emoji and non-Latin scripts are not counted one-for-one. Here is how the weighting works.
How to post on X and Threads properly: the real character limits, how a thread should be structured, and why your link card shows the wrong image.
TikTok pays creators from a rewards programme measured per 1,000 qualified views, and the rate depends on far more than view count. Here is the mechanism.
TikTok growth is decided in the first two seconds and confirmed by completion. Here is what the ranking system actually rewards and how to work with it.
Platform analytics stop at the platform. Tagged links tell you which post, which platform and which campaign actually sent someone to your site.
A giveaway that attracts the wrong audience costs more than it gains. Here are the rules to publish, the entry mechanics that work, and how to draw a defensible winner.
Instagram allows 2,200 characters in a caption and shows about 125 before the fold. Everything that matters has to be in that first line and a half.
Instagram fonts are Unicode substitutions, not fonts. They work in bios and captions, and they are unreadable to screen readers. Here is how to use them anyway.
Some numbers go up reliably and mean nothing. Here is which creator metrics are vanity metrics, which are real, and what to track instead.