Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
A headline has four jobs and most only do one. Here is a method, the patterns that work, and how to test a line before publishing it.
Most content calendars fail because they schedule ideas rather than work. Here is one built around pillars, batching and slots you can actually fill.
Facebook ad text is truncated long before the field limit. Here are the recommended lengths for primary text, headline and description, and where each cuts.
LinkedIn cuts a post after two or three lines. Here is where the fold actually falls, why it differs on mobile, and how to write the visible part.
A LinkedIn post is decided in its first two lines. Here is what gets distributed, how long a post should be, and which formats take the most feed space.
On Threads most profile visits come from a reply, not a follow. Here are bio ideas built for that moment, and a template that fits.
The Threads character limit is 500. Longer text chains into a second post rather than being rejected, which changes how you should write for it.
TikTok caption length matters twice: the fold decides what is read, and the caption itself covers part of your video. Here is how to work with both.
A thread is a sequence, not a chopped-up article. Here is where to break, what each post has to do, and how to split long writing without mangling it.
The Twitter character limit is 280 for most accounts, but URLs, emoji and non-Latin scripts are not counted one-for-one. Here is how the weighting works.
How to post on X and Threads properly: the real character limits, how a thread should be structured, and why your link card shows the wrong image.
Instagram allows 2,200 characters in a caption and shows about 125 before the fold. Everything that matters has to be in that first line and a half.