Link in Bio Tracking: Which Post Sent the Click
Platform analytics stop at the platform. Tagged links tell you which post, which platform and which campaign actually sent someone to your site.
Why platform analytics are not enough
The scheme
| Parameter | What to put | Example |
|---|---|---|
utm_source | The platform | instagram |
utm_medium | The placement | bio, story, post |
utm_campaign | The specific thing | carousel-espresso-guide |
utm_content | A variant, if testing two | version-a |
utm_term | Paid keywords; ignore it | — |
https://example.com/guide?utm_source=instagram&utm_medium=bio&utm_campaign=espresso-guideInstagram, instagram and IG become three separate rows in a report, and untangling them a year later is genuinely unpleasant. The naming conventions are in UTM parameters for creators.What to tag, and what not to
The link-in-bio page itself
Reading the result
- Which platform sends traffic that does anything? Frequently not the one with the
- Which post sent it? This is the one that changes what you make next.
- What happened afterwards? Signups, purchases, time on page — the outcomes.
How do I track clicks from my Instagram bio?
Do UTM parameters work on Instagram?
Will the parameters be visible to visitors?
Do I need a link-in-bio service?
Put it to work
Tools for the job you just read about
Free to run, most of them without an account.
UTM Link Builder
Consistent campaign links, so your analytics stay readable.
QR Code Generator
Your colours, and an error-correction level that survives being printed.
Instagram Bio Preview
What your bio really looks like in the app — including what gets clipped.
Google SERP Snippet Preview
See your title and description as a Google result — on a desktop and a phone.
Social Media URL Cleaner
Strip the tracking off a link — and see what each parameter was telling somebody.
Instagram Money Calculator
What to charge for a post — priced the way a brand actually prices it.
Keep reading
More from the blog
UTM Parameters for Creators, Without the Mess
UTM parameters tell your analytics where a visitor came from. Here is a naming scheme that stays readable after a year and the mistakes that make reports useless.
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How to Remove Tracking Parameters From a Link
Some of these identify a person, not a campaign. igshid names the account that shared, mc_eid names the subscriber — and YouTube's t must never be stripped.