Instagram Money Calculator
What to charge for a post — priced the way a brand actually prices it.
- 100% success
Tool input
Overview
About this tool
Builds a rate for a Reel, feed post or Story from reach, niche CPM and engagement rate, and returns three numbers rather than one: the ask, the fair rate, and the floor to walk away below.
Instructions
How to use it
Enter your followers, your engagement rate and your niche, then pick the format. If you have your real average reach from Insights, add it — it replaces the estimate, and it is the number to quote in a media kit.
Instagram pays nothing for the post
There is no ad-revenue share on Instagram: no RPM, no payout per view. Any calculator quoting one is describing a bonus programme that has been opened and closed in several countries. The money is brand deals, so the honest calculator is a rate card.
Why engagement moves the rate more than followers do
A 25,000-follower account at 6% is worth more per post than a 100,000-follower account at 0.8%, and any brand with a media buyer knows it. The engagement band is applied against the niche CPM rather than bolted on afterwards, which is why the two accounts do not come out proportional to their follower counts.
Questions
Frequently asked
How much should I charge per 1,000 followers?
That figure is the one people compare and the one that hides everything that matters. It is shown at the bottom of the result, under the numbers that actually built it — reach, niche and engagement.
Where do these rates come from?
They are the bands sponsorship marketplaces and agency rate cards cluster around, not a measurement of any one deal. They exist to put a negotiation in the right order of magnitude.
Why three numbers instead of one?
Because quoting a single figure invites it to become the ceiling. Open at the ask, expect to land near the fair rate, and stop at the floor.
Do Stories really price that low?
On their own, yes — they reach a fraction of your followers and are gone in a day. Sell them in sets, or add them to a Reel deal rather than pricing them alone.
Stay sharp
One email a month, when a tool worth your time ships.
No drip sequence, no launch countdowns. Unsubscribe in one click.