Engagement Rate Calculator
Work out your engagement rate — and whether it is actually any good.
- 100% success
Tool input
Overview
About this tool
Calculates engagement by followers and by reach across six platforms, then benchmarks the result against the median for accounts of your size. A 2% rate means very different things at 5,000 followers and 500,000.
Instructions
How to use it
Pick your platform, enter your follower count and the interactions on a single post. If you know the post’s reach, add it — engagement by reach is the figure brands negotiate on, and it is almost always the more flattering one.
Which number should you quote?
Quote engagement by reach in a media kit: it reflects how compelling your content was to the people who actually saw it. Quote engagement by followers when comparing yourself to public accounts, since reach is rarely published.
Questions
Frequently asked
Should saves and shares count as engagement?
Yes. On Instagram and TikTok, saves and shares are weighted more heavily by the ranking systems than likes, so leaving them out understates your performance.
Where do the benchmarks come from?
Published industry studies of engagement by platform and follower band. They are medians, not targets — niche matters enormously.
Stay sharp
One email a month, when a tool worth your time ships.
No drip sequence, no launch countdowns. Unsubscribe in one click.