YouTube Money Calculator
Ad revenue by niche and geography — and what a sponsor would pay for the same views.
- 100% success
Tool input
Overview
About this tool
Estimates monthly and yearly ad revenue from an RPM band for your niche, adjusted for where your audience is, then prices a single sponsored integration against the same audience — usually the larger number.
Instructions
How to use it
Enter your monthly views and pick the niche and audience geography that best describe your channel. Both move the result enormously: the same 100,000 views can be worth $60 or $2,000.
Why the sponsorship number matters more
For most channels under a million views a month, one sponsored integration is worth more than a month of ad revenue. Channels that plateau financially are usually the ones that never priced that number.
Questions
Frequently asked
Is RPM the same as CPM?
No. CPM is what an advertiser pays per 1,000 impressions; RPM is what lands in your account per 1,000 views after YouTube takes its 45% and after unmonetised views are included. RPM is always the smaller, more honest number.
Why is my real RPM lower than this?
Usually audience geography or a low monetised-playback rate. Shorts views in particular drag the blended figure down hard.
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