Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
A prompter app wraps text on width, which means a line can end on "the". Where the breaks go is the whole format, and it is the one thing the app cannot decide for you.
Every opening line belongs to one of about six shapes, and each shape obliges the rest of the video differently. Pick the shape first; the wording is the easy half.
The first line, before anything else. Every other placement is a judgement call, and two of them have been ruled against — the hashtag block and anything below the fold.
Instagram line breaks collapse because the composer strips trailing whitespace. Put a printable-but-blank character on each empty line and the paragraphs survive.
Numbering tells a reader how much is left, which keeps them reading. It also costs characters on every post, and the style with the total in it cannot be written until you have finished.
A commission is a material connection. The disclosure belongs next to the link, not only in a bio or a pinned comment — and that is where most affiliate posts fail.
Price on reach times a niche rate times your engagement band — never on followers alone. Quote three numbers: the ask, the fair rate, and the floor you walk away below.
A universal link opens the app when it is installed and the website when it is not. A scheme URI opens the app or does nothing at all — silently.
Some of these identify a person, not a campaign. igshid names the account that shared, mc_eid names the subscriber — and YouTube's t must never be stripped.
Mid-rolls need eight minutes. Everything after that is editorial: put breaks on cuts you already made, keep them out of the opening, and leave the end screen alone.
Apple's public directory hands out a 600-pixel copy. The 3000×3000 the publisher submitted is at the same address with one number changed.
Leave the preheader empty and every inbox fills it from the first text in your email — usually a link nobody clicks. It is the cheapest fix in email marketing.