Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
Pinterest serves every Pin at four fixed widths and keeps the original under a path the interface never links to. Here is how to get the file as uploaded.
Copying hashtags out of a screenshot by hand is how most people do this. Here is how to pull them off a public post from its URL, and what the limits are.
Comment-as-hook is a format now. Here is how to draw a TikTok comment card that reads as real, including the Creator chip almost every generator gets wrong.
Draw a Facebook post card for a slide or a client mock-up, in desktop or mobile width, without screenshotting a real feed and cropping four things out of it.
Instagram removed the embed button from the web interface, but the embed itself still works. Here is how to build the code from a post URL, in both forms.
Every platform publishes embed code and most hide it. Here is where each one keeps it, when to use an iframe instead of a script, and what to do about consent.
YouTube has its own short domain, youtu.be. Here is how to build one from any link shape, and why copying the timestamp across usually breaks it.
An unverifiable draw looks identical to a fixed one. Here is how to run a giveaway winner picker that anyone can reproduce and check.
A QR code that fails to scan is worse than no QR code. Here is the size, contrast and error correction that make one work on a screen or in print.
UTM parameters tell your analytics where a visitor came from. Here is a naming scheme that stays readable after a year and the mistakes that make reports useless.
Content repurposing works when it is planned before the piece is made. Here is a mapping from one long video to a fortnight of posts across platforms.
A headline has four jobs and most only do one. Here is a method, the patterns that work, and how to test a line before publishing it.