Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
YouTube has its own short domain, youtu.be. Here is how to build one from any link shape, and why copying the timestamp across usually breaks it.
An unverifiable draw looks identical to a fixed one. Here is how to run a giveaway winner picker that anyone can reproduce and check.
A QR code that fails to scan is worse than no QR code. Here is the size, contrast and error correction that make one work on a screen or in print.
UTM parameters tell your analytics where a visitor came from. Here is a naming scheme that stays readable after a year and the mistakes that make reports useless.
Content repurposing works when it is planned before the piece is made. Here is a mapping from one long video to a fortnight of posts across platforms.
A headline has four jobs and most only do one. Here is a method, the patterns that work, and how to test a line before publishing it.
A Pinterest Pin description is not shown in feeds - it is read by Pinterest for matching. That changes how it should be written entirely.
A LinkedIn carousel is a PDF rendered as swipeable pages. Here is the page size, the type size, and the structure that keeps people swiping.
A phone screenshot of a post looks poor when scaled and proves nothing about who wrote it. Here is how to share a post as an image without misleading anyone.
Most good TikTok username ideas are taken. Here is how to generate ones that are not, what makes a handle work when said aloud, and how to check availability.
A thread is a sequence, not a chopped-up article. Here is where to break, what each post has to do, and how to split long writing without mangling it.
Platform analytics stop at the platform. Tagged links tell you which post, which platform and which campaign actually sent someone to your site.