Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
A Pinterest Pin description is not shown in feeds - it is read by Pinterest for matching. That changes how it should be written entirely.
A LinkedIn carousel is a PDF rendered as swipeable pages. Here is the page size, the type size, and the structure that keeps people swiping.
A phone screenshot of a post looks poor when scaled and proves nothing about who wrote it. Here is how to share a post as an image without misleading anyone.
Most good TikTok username ideas are taken. Here is how to generate ones that are not, what makes a handle work when said aloud, and how to check availability.
A thread is a sequence, not a chopped-up article. Here is where to break, what each post has to do, and how to split long writing without mangling it.
Platform analytics stop at the platform. Tagged links tell you which post, which platform and which campaign actually sent someone to your site.
A giveaway that attracts the wrong audience costs more than it gains. Here are the rules to publish, the entry mechanics that work, and how to draw a defensible winner.
Instagram fonts are Unicode substitutions, not fonts. They work in bios and captions, and they are unreadable to screen readers. Here is how to use them anyway.
An Instagram Reels cover is shown at 9:16 in the Reel and cropped square in your grid. One image has to survive both. Here is how to position it.
Instagram carousel size is 1080x1350 per slide, and every slide must share the first one's ratio. Here is how to split one wide image so the seams disappear.
Extract a brand color palette from an image you already have, then turn five hex codes into a system you can apply consistently.
Every platform recompresses your upload. Compressing first, correctly, is how you control the result instead of letting their algorithm decide.