Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
Comment-as-hook is a format now. Here is how to draw a TikTok comment card that reads as real, including the Creator chip almost every generator gets wrong.
Draw an Instagram post card with the caption cut exactly where the feed cuts it, so you can see which sentence disappears behind "more" before you publish.
Draw a Facebook post card for a slide or a client mock-up, in desktop or mobile width, without screenshotting a real feed and cropping four things out of it.
A drawn post card is a mock-up, not evidence. Here is what these generators are genuinely useful for, where the line is, and how to stay on the right side of it.
A LinkedIn carousel is a PDF rendered as swipeable pages. Here is the page size, the type size, and the structure that keeps people swiping.
A phone screenshot of a post looks poor when scaled and proves nothing about who wrote it. Here is how to share a post as an image without misleading anyone.
Instagram Story size is 1080x1920, but the top and bottom bands belong to the interface. Here is the usable area and how to design a template once.
An Instagram Reels cover is shown at 9:16 in the Reel and cropped square in your grid. One image has to survive both. Here is how to position it.
Instagram carousel size is 1080x1350 per slide, and every slide must share the first one's ratio. Here is how to split one wide image so the seams disappear.
Extract a brand color palette from an image you already have, then turn five hex codes into a system you can apply consistently.
Every vertical feed draws its interface on top of your video. Here are the covered regions per platform, and how to design once for all of them.
An aspect ratio is a shape, not a size. Here is what each ratio is for, how to convert between them, and why cropping down beats scaling up.