Sponsorship Disclosure Generator
The right wording, and — the part that actually gets people in trouble — the right placement.
- 1 runs
- 100% success
Tool input
Overview
About this tool
Writes the disclosure for your arrangement, your format and your audience’s regulator, then spells out where it has to sit to count. Covers paid, gifted, affiliate, ambassador and own-brand posts under FTC, ASA/CMA, EU, Canadian and Australian guidance.
Instructions
How to use it
Pick the arrangement, the format and whose rules apply, and add the brand name. Read the last block: “Where it goes” is the half people skip.
Wording is the easy part
Almost every disclosure that draws a regulator’s attention has perfectly good wording. #ad is fine. #ad at the end of twenty-eight hashtags, under a “more” fold, is what the FTC’s warning letters and the ASA’s rulings are actually about. The test everywhere is prominence, not vocabulary.
What does not count
The FTC has said in terms that #sp, #spon, #collab, #ambassador and a bare “thanks to” are not understood by ordinary readers. It has also said that a platform’s own “Paid partnership” tag may not be enough by itself — switch it on as well as writing the label, never instead.
Questions
Frequently asked
Is #ad enough on its own?
The label is accepted everywhere. Whether it is enough depends on where you put it: above the fold and outside the hashtag block, yes; buried at the end, no. Placement is the whole test.
Do I have to disclose gifted products?
Receiving something free is a material connection whether or not you were paid. Where the brand had any say over what you posted, treat it as an ad and label it as one. Where it genuinely had none, guidance differs by region — the tool flags this rather than pretending it is settled.
Is Instagram’s Paid Partnership label enough?
It is worth switching on and it is not a substitute. The FTC has said explicitly that a platform’s own tool may not be sufficient on its own.
Which region should I pick?
Where your audience is, not where you are. If they are spread across several, follow the strictest — which in practice means the FTC’s standard.
Stay sharp
One email a month, when a tool worth your time ships.
No drip sequence, no launch countdowns. Unsubscribe in one click.