Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
Leave the preheader empty and every inbox fills it from the first text in your email — usually a link nobody clicks. It is the cheapest fix in email marketing.
Alt text is read by people, not just crawlers. Where each platform hides the field, what a good description does, and why reused images lose theirs.
Content repurposing works when it is planned before the piece is made. Here is a mapping from one long video to a fortnight of posts across platforms.
A headline has four jobs and most only do one. Here is a method, the patterns that work, and how to test a line before publishing it.
A thread is a sequence, not a chopped-up article. Here is where to break, what each post has to do, and how to split long writing without mangling it.
Instagram fonts are Unicode substitutions, not fonts. They work in bios and captions, and they are unreadable to screen readers. Here is how to use them anyway.
Your YouTube channel description is truncated early and appears in search results. Here is what belongs in the visible part, and what belongs below it.
How to cite a YouTube video in APA, MLA, Chicago and Harvard: which fields you need, where to find them, and how to handle a channel with no real name.