FreeUtilities
UTM Link Builder
Consistent campaign links, so your analytics stay readable.
- 100% success
Tool input
Overview
About this tool
Builds tagged URLs and normalises every parameter to lowercase-hyphenated, preserving any query string the destination already has.
Instructions
How to use it
Enter the destination URL and describe where the link will live. Source is the platform, medium is the kind of link, and campaign groups everything together.
The mistake this prevents
Analytics reports turn to mush because of casing. Instagram, instagram and IG become three separate sources in every report, and nobody notices until the quarter is over. Every parameter here is normalised, and you are told when it changed.
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