Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
Price on reach times a niche rate times your engagement band — never on followers alone. Quote three numbers: the ask, the fair rate, and the floor you walk away below.
The picture rendered fine when you pasted it and is a broken icon now. The expiry was in the URL the whole time — here is how to read it.
Instagram publishes a larger copy of every public post's picture so link cards can render it. Here is how to reach it, and why the link stops working.
Draw an Instagram post card with the caption cut exactly where the feed cuts it, so you can see which sentence disappears behind "more" before you publish.
Instagram removed the embed button from the web interface, but the embed itself still works. Here is how to build the code from a post URL, in both forms.
Platform analytics stop at the platform. Tagged links tell you which post, which platform and which campaign actually sent someone to your site.
A giveaway that attracts the wrong audience costs more than it gains. Here are the rules to publish, the entry mechanics that work, and how to draw a defensible winner.
Instagram allows 2,200 characters in a caption and shows about 125 before the fold. Everything that matters has to be in that first line and a half.
Instagram fonts are Unicode substitutions, not fonts. They work in bios and captions, and they are unreadable to screen readers. Here is how to use them anyway.
Instagram gives you 150 characters. Here is a template that uses them, examples by account type, and the mistakes that waste the only line strangers read.
Instagram Story size is 1080x1920, but the top and bottom bands belong to the interface. Here is the usable area and how to design a template once.
An Instagram Reels cover is shown at 9:16 in the Reel and cropped square in your grid. One image has to survive both. Here is how to position it.