Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
Instagram carousel size is 1080x1350 per slide, and every slide must share the first one's ratio. Here is how to split one wide image so the seams disappear.
Instagram growth comes down to three things: being shown to non-followers, earning the save or share, and a profile that converts a visit into a follow.
A good Instagram engagement rate depends on your follower count more than anything else. Here are the bands, the formula to use, and how to compare honestly.
Instagram allows 30 hashtags per post. Using all 30 is not a strategy. Here is the number that works, the mix, and where placement actually matters.
Every platform recompresses your upload. Compressing first, correctly, is how you control the result instead of letting their algorithm decide.
Instagram image sizes by placement: feed, portrait, carousel, Reels cover, Stories and profile. Three ratios cover all of them.