Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
A giveaway that attracts the wrong audience costs more than it gains. Here are the rules to publish, the entry mechanics that work, and how to draw a defensible winner.
Instagram growth comes down to three things: being shown to non-followers, earning the save or share, and a profile that converts a visit into a follow.
The honest answer to how long 1,000 subscribers takes is arithmetic on your own growth rate - not an anecdote from someone who got lucky.
YouTube has no comment search. Here are three ways to search YouTube comments anyway, and what each one can and cannot reach.
A YouTube handle is the @name people can mention and search. Here are the rules, how to check availability, and what changing one actually breaks.
A YouTube subscribe link opens the subscribe confirmation instead of the channel page. Here is the format, where to use it, and the rule about not begging.
Before blaming the algorithm, eliminate the five settings that remove a video from search outright. Each has a check that takes under a minute.