Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
There is no public monetization badge. Here is what a channel's public page does reveal, what it cannot, and how to read the signals honestly.
RPM vs CPM confuses most creators. One describes what advertisers pay, the other what you keep. Here is the difference and which to track.
How much YouTubers make comes down to four numbers, not one. Here is the calculation, why niche matters more than views, and what the headline figures leave out.
The YouTube monetization requirements are two thresholds and a list of conditions. Here is exactly what qualifies, what does not count, and how to check your distance.
Your YouTube channel description is truncated early and appears in search results. Here is what belongs in the visible part, and what belongs below it.
The best YouTube upload schedule is the one you do not miss. Here is how to pick a cadence, build the calendar, and survive the week it goes wrong.
YouTube has no comment search. Here are three ways to search YouTube comments anyway, and what each one can and cannot reach.
How to cite a YouTube video in APA, MLA, Chicago and Harvard: which fields you need, where to find them, and how to handle a channel with no real name.
A YouTube handle is the @name people can mention and search. Here are the rules, how to check availability, and what changing one actually breaks.
A YouTube subscribe link opens the subscribe confirmation instead of the channel page. Here is the format, where to use it, and the rule about not begging.
Every YouTube channel and playlist publishes an RSS feed. Here is the URL format, how to find the ID it needs, and what the feed does and does not include.
Facebook image size by placement: feed posts, link cards, Stories, cover photos and ads - plus the crops that differ between desktop and mobile.