Pinterest · Hashtags
Top Pinterest Hashtags & Keywords by Category
Pinterest deprecated hashtags as a ranking signal, and pretending otherwise would be the most expensive advice on this site. What still works is the same vocabulary used as keywords — in the pin title, the description and the board name. These are those terms, and the seasonal curve matters more here than anywhere else: Pinterest demand runs six to eight weeks ahead of the event.
- hashtags
- 300 hashtags
- Categories
- 10 categories
- Last reviewed
- Reviewed 7 September 2026
How many to use: Keywords in the title and description, not tags on one Pinterest pin. Every hashtag below is one people actually use in volume, so pick the ones that genuinely describe the post rather than the ones at the top — relevance is what decides whether a large hashtag works for you.
Home & interiors30 hashtags
Pinterest’s largest category by a distance. Room plus constraint is the pattern that converts — the aesthetic name alone is browsing, not intent.
- Open #homedecorideas on the platform
- Open #livingroomideas on the platform
- Open #smalllivingroomideas on the platform
- Open #bedroomideas on the platform
- Open #kitchenideas on the platform
- Open #bathroomideas on the platform
- Open #homeofficeideas on the platform
- Open #entrywayideas on the platform
- Open #rentalapartmentdecor on the platform
- Open #apartmentdecorating on the platform
- Open #smallspaceliving on the platform
- Open #interiordesign on the platform
- Open #modernfarmhouse on the platform
- Open #japandiinterior on the platform
- Open #scandinavianinterior on the platform
- Open #gallerywallideas on the platform
- Open #accentwall on the platform
- Open #openshelving on the platform
- Open #kitchenrenovation on the platform
- Open #bedroominspiration on the platform
- Open #cosylivingroom on the platform
- Open #neutralhomedecor on the platform
- Open #smallbathroomstorage on the platform
- Open #hallwayideas on the platform
- Open #diningroomideas on the platform
- Open #colourpalettehome on the platform
- Open #builtinshelving on the platform
- Open #nurseryideas on the platform
- Open #coffeebarideas on the platform
- Open #readingnookideas on the platform
Recipes & food30 hashtags
The most-searched category on the platform. Name the meal occasion and the constraint together.
- Open #easydinnerrecipes on the platform
- Open #mealprepideas on the platform
- Open #healthylunchideas on the platform
- Open #airfryerrecipes on the platform
- Open #budgetfamilymeals on the platform
- Open #highproteinbreakfast on the platform
- Open #onepandinners on the platform
- Open #freezermeals on the platform
- Open #slowcookerrecipes on the platform
- Open #30minutemeals on the platform
- Open #chickenrecipes on the platform
- Open #pastarecipes on the platform
- Open #vegetariandinner on the platform
- Open #weeknightdinners on the platform
- Open #dessertrecipes on the platform
- Open #bakingrecipes on the platform
- Open #partyfoodideas on the platform
- Open #lunchboxideas on the platform
- Open #breakfastideas on the platform
- Open #souprecipes on the platform
- Open #saladrecipes on the platform
- Open #sheetpandinner on the platform
- Open #lowcarbrecipes on the platform
- Open #comfortfoodrecipes on the platform
- Open #brunchideas on the platform
- Open #snackideas on the platform
- Open #casserolerecipes on the platform
- Open #familydinnerideas on the platform
- Open #crockpotrecipes on the platform
- Open #makeaheadmeals on the platform
Fashion & outfits30 hashtags
Seasonal and occasion-shaped. A pin saved in August is worn in October, so publish ahead of the season, not into it.
- Open #outfitideas on the platform
- Open #falloutfits on the platform
- Open #summeroutfits on the platform
- Open #winteroutfits on the platform
- Open #springoutfits on the platform
- Open #casualoutfits on the platform
- Open #workoutfits on the platform
- Open #capsulewardrobe on the platform
- Open #streetstyle on the platform
- Open #datenightoutfit on the platform
- Open #traveloutfit on the platform
- Open #weddingguestdress on the platform
- Open #jeansoutfit on the platform
- Open #layeringoutfits on the platform
- Open #minimalistwardrobe on the platform
- Open #autumncapsulewardrobe on the platform
- Open #officeoutfits on the platform
- Open #weekendoutfit on the platform
- Open #athleisureoutfit on the platform
- Open #bootsoutfit on the platform
- Open #midsizeoutfits on the platform
- Open #petiteoutfits on the platform
- Open #neutraloutfits on the platform
- Open #monochromeoutfit on the platform
- Open #blazeroutfit on the platform
- Open #holidayoutfits on the platform
- Open #everydayoutfit on the platform
- Open #sneakeroutfit on the platform
- Open #concertoutfit on the platform
- Open #vacationoutfit on the platform
Weddings & events30 hashtags
The highest-value category on Pinterest and the longest planning horizon — pins here are saved a year before they are acted on.
- Open #weddingideas on the platform
- Open #weddingdress on the platform
- Open #bridalhair on the platform
- Open #weddingdecorations on the platform
- Open #weddingflowers on the platform
- Open #weddingcenterpieces on the platform
- Open #rusticwedding on the platform
- Open #bohowedding on the platform
- Open #weddingcolourpalette on the platform
- Open #bridesmaiddresses on the platform
- Open #weddingcake on the platform
- Open #outdoorwedding on the platform
- Open #weddinginvitations on the platform
- Open #engagementphotos on the platform
- Open #weddingtablesetting on the platform
- Open #bridalshowerideas on the platform
- Open #weddingmakeup on the platform
- Open #groomattire on the platform
- Open #weddingvenueideas on the platform
- Open #firstdancesongs on the platform
- Open #weddingfavours on the platform
- Open #microwedding on the platform
- Open #weddingphotographyposes on the platform
- Open #tablenumbers on the platform
- Open #weddingarch on the platform
- Open #receptionideas on the platform
- Open #weddingguestbook on the platform
- Open #weddingtimeline on the platform
- Open #weddingplanningchecklist on the platform
- Open #elopementideas on the platform
Beauty & hair30 hashtags
Length, texture and occasion. The generic beauty terms are dominated by brand pins.
- Open #hairstyles on the platform
- Open #shorthair on the platform
- Open #longhair on the platform
- Open #curlyhair on the platform
- Open #braids on the platform
- Open #haircolorideas on the platform
- Open #balayage on the platform
- Open #updohairstyles on the platform
- Open #weddinghair on the platform
- Open #easyhairstyles on the platform
- Open #bobhaircut on the platform
- Open #layeredhair on the platform
- Open #blondehair on the platform
- Open #brunettehair on the platform
- Open #haircareroutine on the platform
- Open #makeuplooks on the platform
- Open #naturalmakeup on the platform
- Open #eyemakeup on the platform
- Open #naildesigns on the platform
- Open #nailart on the platform
- Open #skincareroutine on the platform
- Open #glowymakeup on the platform
- Open #bridalmakeup on the platform
- Open #curtainbangs on the platform
- Open #protectivehairstyles on the platform
- Open #hairmask on the platform
- Open #everydaymakeup on the platform
- Open #lipcolour on the platform
- Open #promhairstyles on the platform
- Open #wolfcut on the platform
Health & fitness30 hashtags
Programme and constraint, not motivation. Pinterest fitness searches are planning searches.
- Open #workoutplan on the platform
- Open #homeworkout on the platform
- Open #gymworkoutplan on the platform
- Open #weeklyworkoutschedule on the platform
- Open #abworkout on the platform
- Open #gluteworkout on the platform
- Open #beginnerworkoutplan on the platform
- Open #weightlossplan on the platform
- Open #healthymealplan on the platform
- Open #yogaposes on the platform
- Open #pilatesworkout on the platform
- Open #stretchingroutine on the platform
- Open #walkingworkout on the platform
- Open #strengthtrainingplan on the platform
- Open #30daychallenge on the platform
- Open #healthyhabits on the platform
- Open #morningroutine on the platform
- Open #mealprepforweightloss on the platform
- Open #lowimpactworkout on the platform
- Open #runningplan on the platform
- Open #postpartumworkout on the platform
- Open #dumbbellworkout on the platform
- Open #mobilityroutine on the platform
- Open #workoutschedule on the platform
- Open #gymsplit on the platform
- Open #coreworkout on the platform
- Open #hiitworkout on the platform
- Open #wellnessroutine on the platform
- Open #pilatesforbeginners on the platform
- Open #gymmotivation on the platform
DIY & crafts30 hashtags
Pinterest’s founding category and still one of the least saturated for a new account with genuinely original project photography.
- Open #diyprojects on the platform
- Open #diyhomedecor on the platform
- Open #crochetpatterns on the platform
- Open #knittingpatterns on the platform
- Open #sewingprojects on the platform
- Open #craftideas on the platform
- Open #diygifts on the platform
- Open #upcyclingideas on the platform
- Open #paintingideas on the platform
- Open #resinart on the platform
- Open #macrame on the platform
- Open #candlemaking on the platform
- Open #woodworkingprojects on the platform
- Open #furnitureflip on the platform
- Open #diywallart on the platform
- Open #embroiderypatterns on the platform
- Open #kidscraftideas on the platform
- Open #scrapbooking on the platform
- Open #polymerclay on the platform
- Open #diystorage on the platform
- Open #jewellerymaking on the platform
- Open #papercraft on the platform
- Open #quiltingpatterns on the platform
- Open #potteryideas on the platform
- Open #diyorganisation on the platform
- Open #christmascrafts on the platform
- Open #tiedye on the platform
- Open #bulletjournalideas on the platform
- Open #diyplanters on the platform
- Open #crochetforbeginners on the platform
Business & marketing30 hashtags
A surprisingly strong Pinterest niche, because the audience is small-business owners planning rather than scrolling.
- Open #smallbusinessideas on the platform
- Open #marketingtips on the platform
- Open #socialmediamarketing on the platform
- Open #instagramtips on the platform
- Open #bloggingtips on the platform
- Open #pinterestmarketing on the platform
- Open #emailmarketing on the platform
- Open #brandingideas on the platform
- Open #sidehustleideas on the platform
- Open #etsyshoptips on the platform
- Open #contentcalendar on the platform
- Open #businessplanning on the platform
- Open #productivitytips on the platform
- Open #workfromhometips on the platform
- Open #freelancingtips on the platform
- Open #digitalproducts on the platform
- Open #passiveincomeideas on the platform
- Open #seotips on the platform
- Open #businessquotes on the platform
- Open #logodesign on the platform
- Open #packagingideas on the platform
- Open #customerservicetips on the platform
- Open #entrepreneurtips on the platform
- Open #salesfunnel on the platform
- Open #newsletterideas on the platform
- Open #personalbranding on the platform
- Open #onlinecourseideas on the platform
- Open #businessgoals on the platform
- Open #affiliatemarketingtips on the platform
- Open #blogpostideas on the platform
Gardening & outdoors30 hashtags
Sharply seasonal and geographically split. Check Pinterest Trends by country before committing to a term here.
- Open #gardenideas on the platform
- Open #smallgardenideas on the platform
- Open #vegetablegarden on the platform
- Open #backyardideas on the platform
- Open #containergardening on the platform
- Open #raisedgardenbeds on the platform
- Open #frontyardlandscaping on the platform
- Open #patioideas on the platform
- Open #indoorplants on the platform
- Open #herbgarden on the platform
- Open #flowergarden on the platform
- Open #balconygarden on the platform
- Open #gardendesign on the platform
- Open #cottagegarden on the platform
- Open #succulents on the platform
- Open #composting on the platform
- Open #greenhouseideas on the platform
- Open #gardenpathideas on the platform
- Open #pollinatorgarden on the platform
- Open #gardeningforbeginners on the platform
- Open #plantingschedule on the platform
- Open #gardenborders on the platform
- Open #outdoorlighting on the platform
- Open #firepitideas on the platform
- Open #gardenfurniture on the platform
- Open #tomatogrowing on the platform
- Open #perennialflowers on the platform
- Open #gardenmaintenance on the platform
- Open #shadeplants on the platform
- Open #nodiggardening on the platform
Kids & parenting30 hashtags
Age-banded searches. The age band in the term is what makes it convert.
- Open #toddleractivities on the platform
- Open #kidsactivities on the platform
- Open #sensoryplay on the platform
- Open #preschoolactivities on the platform
- Open #babyledweaning on the platform
- Open #pottytraining on the platform
- Open #kidslunchideas on the platform
- Open #parentingtips on the platform
- Open #newbornessentials on the platform
- Open #nurserydecor on the platform
- Open #kidsroomideas on the platform
- Open #birthdaypartyideas on the platform
- Open #screenfreeactivities on the platform
- Open #toddlermeals on the platform
- Open #bedtimeroutine on the platform
- Open #homeschoolideas on the platform
- Open #kidscrafts on the platform
- Open #babymilestones on the platform
- Open #positiveparenting on the platform
- Open #firstbirthday on the platform
- Open #playroomideas on the platform
- Open #kidschoreschart on the platform
- Open #rainydayactivities on the platform
- Open #readingforkids on the platform
- Open #kidssleeptips on the platform
- Open #pregnancytips on the platform
- Open #familyroutine on the platform
- Open #outdoorplayideas on the platform
- Open #kidspartyfood on the platform
- Open #toddlerroutine on the platform
Tools for these hashtags
- Pinterest Pin SEO CheckerScores a Pin the way a search engine reads it, because that is what Pinterest is.
- Pin Image SizerOne image at the three shapes Pinterest distributes.
- Pinterest Pin PreviewYour Pin in the feed tile and the closeup — they show different things.
- Rich Pin ValidatorWhich tags your page is missing, not just whether it failed.
- Keyword Density CheckerHow often the phrase appears, and — the part that matters — how early.
- Pinterest Image DownloaderEvery size of a Pin, including the original Pinterest never shows you.
Read next
- Pinterest SEO: A Search Engine Wearing a FeedPinterest SEO works like search, not social. Keywords in the title, description, board name and destination all count. Here is where to put them.
- How to Use Hashtags on Each Network (Not the Same)Hashtag rules do not transfer between platforms. Here is how many to use, where to put them, and what they actually do on each network.
- Keyword Density: There Is No Right Number, and What to Use InsteadThe "1-2%" target repeated across the web has no source. Two things about a keyword are checkable - whether it is present and where it first appears - and they are what to measure.
Check these numbers yourself
Every figure on this page was read off one of these surfaces by a person. They are all free, and most of them do not need an account — so if a number here looks wrong to you, the fastest way to find out is to go and look.
- Pinterest TrendsPinterest’s own free trends product, by country. Publishes the seasonal curve for a term, which matters more here than anywhere else — Pinterest demand runs six to eight weeks ahead of the event.
- Pinterest search guidesThe tiles under the search bar are Pinterest’s own refinements of your term. They are the closest thing the platform has to a published long-tail keyword list.
- Pinterest Ads keyword plannerNeeds an ad account, no spend required. Gives monthly search volume ranges — the numbers on the Pinterest pages here should come from this.