Description Template Builder
A description skeleton you fill in once and reuse, built to each network’s limits.
- 100% success
Tool input
Overview
About this tool
Assembles the blocks a description is made of — disclosure, hook, summary, chapters, links, gear, socials, CTA, hashtags, credits — in the order that survives being read top-down and abandoned early, marks where each network collapses the box, and counts the whole thing against the limit. The disclosure is always first, because one below the fold has not been made.
Instructions
How to use it
Tick the blocks you want. Order is handled for you: the disclosure is always first and the credits last, and that is not a preference.
Why the disclosure goes on top
The FTC’s position is that a disclosure has to be seen without a click. Every description here is collapsed after 90–250 characters, so a disclosure placed lower is one nobody saw. It is also worth repeating in the video itself.
Nothing is written for you
Every block arrives as a labelled placeholder in square brackets except the links and CTA you supply. A template that arrives pre-filled with plausible marketing copy is the one that gets posted unedited, and "Check out my latest video!" under ten thousand videos is why descriptions are ignored.
Questions
Frequently asked
What should a YouTube description contain?
A hook above the fold, a searchable summary below it, chapters if the video has them, labelled links, one call to action, and a disclosure at the top if anything is paid or affiliate.
Where does the affiliate disclosure go?
Above everything, before the fold. A disclosure that requires expanding the description has not been seen, which is the FTC’s stated position, and the video should say it too.
How much of a description shows before "…more"?
About 100 characters on YouTube, 125 on Instagram, 90 on TikTok, 210 on LinkedIn. Those are approximations of pixel measurements and move with the device.
Why are the blocks placeholders?
Because a template that arrives already written is one that gets posted unedited, and generic description copy is the reason nobody reads descriptions.
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