Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
The picture rendered fine when you pasted it and is a broken icon now. The expiry was in the URL the whole time — here is how to read it.
The same link renders two different cards. Facebook gives a title 88 characters on desktop and about 65 on a phone — and the phone is where most of the taps are.
A shortened link tells you nothing about its destination. Here is how to expand a short URL safely, read the redirect chain, and spot the hop that breaks tracking.
Facebook caches what it read the first time. Here is why a fixed page still shows the old image, and the ways to force a re-scrape.
Rich Pins fail for a short list of reasons, nearly all of them markup on your own page. Here is the order to check them in.
A link preview not showing is almost always one of six things. Here they are in order of likelihood, each with the check that confirms it.
A banned hashtag can quietly suppress a post, and no platform tells you. Here is how to test a tag before you use it, in order of likelihood.
Before blaming the algorithm, eliminate the five settings that remove a video from search outright. Each has a check that takes under a minute.