Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
Twenty-five characters an option on X, about twenty on an Instagram story sticker, sixty-five on a YouTube community poll. None of them agree with each other.
A LinkedIn carousel is a PDF rendered as swipeable pages. Here is the page size, the type size, and the structure that keeps people swiping.
LinkedIn cuts a post after two or three lines. Here is where the fold actually falls, why it differs on mobile, and how to write the visible part.
A LinkedIn post is decided in its first two lines. Here is what gets distributed, how long a post should be, and which formats take the most feed space.
A link preview not showing is almost always one of six things. Here they are in order of likelihood, each with the check that confirms it.
LinkedIn has no documented hashtag limit, but three is where the convention settled. Here is why more looks amateur and what they actually do.
LinkedIn image size by placement: feed posts, link cards, document posts, profile and company banners - and the mobile crop that decides what is seen.