Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
There is no universal best time to post. Here is how to find yours from your own analytics, and what to do when the audience spans four time zones.
Emoji in captions cost more characters than you think, are announced aloud by screen readers, and render differently on every device. Here is how to use them well.
Title case and sentence case are conventions, not rules, and the styles disagree with each other. Here is what each does and which to pick.
Words per minute speaking varies from 110 to 160 depending on format. Here is how to convert a script to a runtime before you record it.
Readability scores measure sentence and word length, not clarity. Here is what a readability score actually tells you and how to use one sensibly.
Open Graph tags decide what every platform shows when your link is shared. Here is the minimum set, the optional ones, and the mistakes that break cards.
Board names are read by Pinterest and inherited by every Pin on them. Here is how to name and structure boards so they help rather than dilute.
Facebook ad text is truncated long before the field limit. Here are the recommended lengths for primary text, headline and description, and where each cuts.
LinkedIn cuts a post after two or three lines. Here is where the fold actually falls, why it differs on mobile, and how to write the visible part.
The Threads character limit is 500. Longer text chains into a second post rather than being rejected, which changes how you should write for it.
TikTok caption length matters twice: the fold decides what is read, and the caption itself covers part of your video. Here is how to work with both.
The Twitter character limit is 280 for most accounts, but URLs, emoji and non-Latin scripts are not counted one-for-one. Here is how the weighting works.