Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
Open Graph tags decide what every platform shows when your link is shared. Here is the minimum set, the optional ones, and the mistakes that break cards.
Board names are read by Pinterest and inherited by every Pin on them. Here is how to name and structure boards so they help rather than dilute.
Facebook ad text is truncated long before the field limit. Here are the recommended lengths for primary text, headline and description, and where each cuts.
LinkedIn cuts a post after two or three lines. Here is where the fold actually falls, why it differs on mobile, and how to write the visible part.
The Threads character limit is 500. Longer text chains into a second post rather than being rejected, which changes how you should write for it.
TikTok caption length matters twice: the fold decides what is read, and the caption itself covers part of your video. Here is how to work with both.
The Twitter character limit is 280 for most accounts, but URLs, emoji and non-Latin scripts are not counted one-for-one. Here is how the weighting works.
TikTok pays creators from a rewards programme measured per 1,000 qualified views, and the rate depends on far more than view count. Here is the mechanism.
Instagram allows 2,200 characters in a caption and shows about 125 before the fold. Everything that matters has to be in that first line and a half.
Some numbers go up reliably and mean nothing. Here is which creator metrics are vanity metrics, which are real, and what to track instead.
Instagram Story size is 1080x1920, but the top and bottom bands belong to the interface. Here is the usable area and how to design a template once.
The honest answer to how long 1,000 subscribers takes is arithmetic on your own growth rate - not an anecdote from someone who got lucky.