Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
Length is rarely what stops a crosspost. It is the tenth image, the eleventh hashtag, and a link that is dead text on two networks — and none of them raise an error.
Zero-width spaces, byte-order marks, non-breaking spaces and substituted quotes travel with copied text. Here is what each one is, where it comes from, and what it breaks.
Instagram line breaks collapse because the composer strips trailing whitespace. Put a printable-but-blank character on each empty line and the paragraphs survive.
Numbering tells a reader how much is left, which keeps them reading. It also costs characters on every post, and the style with the total in it cannot be written until you have finished.
Paragraph breaks vanish, hashtags stop matching, emoji arrive as boxes. Four things happen to a caption between your notes app and the feed, and all four are fixable.
Emoji in captions cost more characters than you think, are announced aloud by screen readers, and render differently on every device. Here is how to use them well.
Readability scores measure sentence and word length, not clarity. Here is what a readability score actually tells you and how to use one sensibly.
Facebook ad text is truncated long before the field limit. Here are the recommended lengths for primary text, headline and description, and where each cuts.
LinkedIn cuts a post after two or three lines. Here is where the fold actually falls, why it differs on mobile, and how to write the visible part.
The Threads character limit is 500. Longer text chains into a second post rather than being rejected, which changes how you should write for it.
TikTok caption length matters twice: the fold decides what is read, and the caption itself covers part of your video. Here is how to work with both.
The Twitter character limit is 280 for most accounts, but URLs, emoji and non-Latin scripts are not counted one-for-one. Here is how the weighting works.