Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
Leave the preheader empty and every inbox fills it from the first text in your email — usually a link nobody clicks. It is the cheapest fix in email marketing.
Gmail on a desktop gives a subject line about 340 pixels — the tightest surface in email. A phone gives more. The count that matters is a width, not a character total.
Google gives a desktop snippet two lines and a phone three. The useful target is one clear promise inside about 155 characters — and Google may still use a passage instead.
A title tag is cut by width, not by character count. The desktop column is about 600 pixels — which is anywhere from 45 to 75 characters depending on the letters.
A search snippet is assembled, not published. Google picks the title, often rewrites it, chooses the description from the page, and cuts both to fit a fixed column.
Title case and sentence case are conventions, not rules, and the styles disagree with each other. Here is what each does and which to pick.
A headline has four jobs and most only do one. Here is a method, the patterns that work, and how to test a line before publishing it.
YouTube allows 100 characters in a title, but search, suggested and mobile each cut it far sooner. Here is where each surface truncates.