Field notes

Blog

Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.

Content4 min read

A headline has four jobs and most only do one. Here is a method, the patterns that work, and how to test a line before publishing it.

Content4 min read

YouTube allows 100 characters in a title, but search, suggested and mobile each cut it far sooner. Here is where each surface truncates.