Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
Comment-as-hook is a format now. Here is how to draw a TikTok comment card that reads as real, including the Creator chip almost every generator gets wrong.
Most good TikTok username ideas are taken. Here is how to generate ones that are not, what makes a handle work when said aloud, and how to check availability.
TikTok caption length matters twice: the fold decides what is read, and the caption itself covers part of your video. Here is how to work with both.
TikTok pays creators from a rewards programme measured per 1,000 qualified views, and the rate depends on far more than view count. Here is the mechanism.
TikTok growth is decided in the first two seconds and confirmed by completion. Here is what the ranking system actually rewards and how to work with it.
TikTok engagement rates look higher than every other platform because they are usually calculated against views. Here is what the numbers mean.
TikTok hashtags work as topic signals, not reach multipliers. Here is how many to use, why specific beats popular, and what actually drives the For You page.
TikTok video size is 1080x1920 at 9:16. The harder part is the safe zone - the caption, the action rail and the username cover a third of your frame.