Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
Comment-as-hook is a format now. Here is how to draw a TikTok comment card that reads as real, including the Creator chip almost every generator gets wrong.
Draw an Instagram post card with the caption cut exactly where the feed cuts it, so you can see which sentence disappears behind "more" before you publish.
Draw a Facebook post card for a slide or a client mock-up, in desktop or mobile width, without screenshotting a real feed and cropping four things out of it.
A drawn post card is a mock-up, not evidence. Here is what these generators are genuinely useful for, where the line is, and how to stay on the right side of it.