Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
Two different links, two different routes. A post gives you what its link card publishes; a Page gives you its picture at the size Facebook stores.
Draw a Facebook post card for a slide or a client mock-up, in desktop or mobile width, without screenshotting a real feed and cropping four things out of it.
Facebook caches what it read the first time. Here is why a fixed page still shows the old image, and the ways to force a re-scrape.
Facebook ad text is truncated long before the field limit. Here are the recommended lengths for primary text, headline and description, and where each cuts.
A link preview not showing is almost always one of six things. Here they are in order of likelihood, each with the check that confirms it.
Facebook image size by placement: feed posts, link cards, Stories, cover photos and ads - plus the crops that differ between desktop and mobile.