
Content4 min read
Instagram Caption Length and Where the Fold Lands
Instagram allows 2,200 characters in a caption and shows about 125 before the fold. Everything that matters has to be in that first line and a half.
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Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.

Instagram allows 2,200 characters in a caption and shows about 125 before the fold. Everything that matters has to be in that first line and a half.

Instagram fonts are Unicode substitutions, not fonts. They work in bios and captions, and they are unreadable to screen readers. Here is how to use them anyway.

Instagram gives you 150 characters. Here is a template that uses them, examples by account type, and the mistakes that waste the only line strangers read.