Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
Somebody taps a bio link seconds after watching one specific thing, looking for that thing. Almost every link page is ordered by what its owner values instead.
Eighty characters on TikTok, a thousand on a YouTube channel. The numbers, what happens when you exceed them, and the two networks that quietly delete your line breaks.
Instagram line breaks collapse because the composer strips trailing whitespace. Put a printable-but-blank character on each empty line and the paragraphs survive.
Instagram allows 2,200 characters in a caption and shows about 125 before the fold. Everything that matters has to be in that first line and a half.
Instagram fonts are Unicode substitutions, not fonts. They work in bios and captions, and they are unreadable to screen readers. Here is how to use them anyway.
Instagram gives you 150 characters. Here is a template that uses them, examples by account type, and the mistakes that waste the only line strangers read.