Field notes

Blog

Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.

Analytics3 min read

Link in Bio Tracking: Which Post Sent the Click

Platform analytics stop at the platform. Tagged links tell you which post, which platform and which campaign actually sent someone to your site.

Analytics4 min read

What Counts as a Good Instagram Engagement Rate

A good Instagram engagement rate depends on your follower count more than anything else. Here are the bands, the formula to use, and how to compare honestly.