Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
TikTok growth is decided in the first two seconds and confirmed by completion. Here is what the ranking system actually rewards and how to work with it.
Instagram growth comes down to three things: being shown to non-followers, earning the save or share, and a profile that converts a visit into a follow.
There are four common engagement rate formulas and they give different answers. Here is each one, what it is for, and which to quote to a brand.
Hashtag rules do not transfer between platforms. Here is how many to use, where to put them, and what they actually do on each network.
The YouTube monetization requirements are two thresholds and a list of conditions. Here is exactly what qualifies, what does not count, and how to check your distance.
YouTube SEO is not keyword stuffing. It is matching a real query, earning the click, and holding the view. Here is what each field does, in order of weight.
Every social media image size that matters, organised by aspect ratio rather than by platform - because the ratio is what stays true when the pixels change.