Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
Facebook caches what it read the first time. Here is why a fixed page still shows the old image, and the ways to force a re-scrape.
Board names are read by Pinterest and inherited by every Pin on them. Here is how to name and structure boards so they help rather than dilute.
Rich Pins fail for a short list of reasons, nearly all of them markup on your own page. Here is the order to check them in.
A Pinterest Pin description is not shown in feeds - it is read by Pinterest for matching. That changes how it should be written entirely.
Pinterest SEO works like search, not social. Keywords in the title, description, board name and destination all count. Here is where to put them.
A link preview not showing is almost always one of six things. Here they are in order of likelihood, each with the check that confirms it.
A banned hashtag can quietly suppress a post, and no platform tells you. Here is how to test a tag before you use it, in order of likelihood.
LinkedIn has no documented hashtag limit, but three is where the convention settled. Here is why more looks amateur and what they actually do.
TikTok hashtags work as topic signals, not reach multipliers. Here is how many to use, why specific beats popular, and what actually drives the For You page.
Instagram allows 30 hashtags per post. Using all 30 is not a strategy. Here is the number that works, the mix, and where placement actually matters.
Hashtag rules do not transfer between platforms. Here is how many to use, where to put them, and what they actually do on each network.
Every YouTube channel and playlist publishes an RSS feed. Here is the URL format, how to find the ID it needs, and what the feed does and does not include.