Field notes

Blog

Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.

Field notes

Blog

Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.

Content4 min read

Content Repurposing: One Video, a Fortnight of Posts

Content repurposing works when it is planned before the piece is made. Here is a mapping from one long video to a fortnight of posts across platforms.

Content3 min read

Words Per Minute Speaking: Script Length by Runtime

Words per minute speaking varies from 110 to 160 depending on format. Here is how to convert a script to a runtime before you record it.

Money4 min read

YouTube Shorts Monetization, and Why RPM Is Lower

Shorts pay from a shared pool at a 45% creator share, not from watch-page ads at 55%. That structural difference explains everything about Shorts income.