Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
YouTube's chapter rules are a parser, not guidance. Break one of the four and you get no chapters at all — not the valid ones, none of them — with no error anywhere on the page.
The pinned comment is the only part of a published video you can still edit. That is what it is for: the things that change, and the thing you got wrong.
Grouping a keyword list so each group becomes one page. The proper way needs ranking data; the approximation you can do in a browser is good enough to plan from.
The two style guides agree about almost every word in almost every title. The exception is prepositions of four letters or more, and that single rule is the whole difference.
The "1-2%" target repeated across the web has no source. Two things about a keyword are checkable - whether it is present and where it first appears - and they are what to measure.
Google gives a desktop snippet two lines and a phone three. The useful target is one clear promise inside about 155 characters — and Google may still use a passage instead.
A title tag is cut by width, not by character count. The desktop column is about 600 pixels — which is anywhere from 45 to 75 characters depending on the letters.
A search snippet is assembled, not published. Google picks the title, often rewrites it, chooses the description from the page, and cuts both to fit a fixed column.
The same link renders two different cards. Facebook gives a title 88 characters on desktop and about 65 on a phone — and the phone is where most of the taps are.
Copying hashtags out of a screenshot by hand is how most people do this. Here is how to pull them off a public post from its URL, and what the limits are.
How to cite a YouTube video in APA, MLA, Chicago and Harvard: which fields you need, where to find them, and how to handle a channel with no real name.
A YouTube page publishes far more about a video than the interface draws. Here is the full list of fields, what each one controls, and how to read them.