Field notes

Blog

Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.

Field notes

Blog

Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.

Growth5 min read

The Free Creator Tools You Actually Need

Most creator tool lists are affiliate pages. This one is organised by the job, names what each tool is for, and says where a free tool is genuinely enough.

Analytics3 min read

Engagement by Reach vs Followers: Why Yours Moved

Engagement rate by reach and by followers measure different things and can differ by several times. Here is which to use, when, and how to label it.

Design4 min read

WebP vs JPEG vs PNG vs AVIF for Social and Web

WebP vs JPEG is the wrong question on its own. Here is which format wins for photographs, screenshots, logos and social uploads, and why.