Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
Grouping a keyword list so each group becomes one page. The proper way needs ranking data; the approximation you can do in a browser is good enough to plan from.
The cap and the useful number are different things, and the gap is large. Instagram allows thirty and recommends three to five. Here is every platform's cap and its sensible count.
Most hashtag mistakes cost you one tag. Three of them cost you every tag on the post, and none of the three announce themselves.
A search snippet is assembled, not published. Google picks the title, often rewrites it, chooses the description from the page, and cuts both to fit a fixed column.
Every platform treats a link differently. Here is what happens to a social media link once you post it, and the four decisions worth making first.
Pinterest SEO works like search, not social. Keywords in the title, description, board name and destination all count. Here is where to put them.
Hashtag rules do not transfer between platforms. Here is how many to use, where to put them, and what they actually do on each network.
YouTube SEO is not keyword stuffing. It is matching a real query, earning the click, and holding the view. Here is what each field does, in order of weight.