Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
Google gives a desktop snippet two lines and a phone three. The useful target is one clear promise inside about 155 characters — and Google may still use a passage instead.
A title tag is cut by width, not by character count. The desktop column is about 600 pixels — which is anywhere from 45 to 75 characters depending on the letters.
Seven platforms let you build a short link from a URL. Five only issue one from their own share sheet. Everything else calling itself a shortener is a redirector.
Open Graph tags decide what every platform shows when your link is shared. Here is the minimum set, the optional ones, and the mistakes that break cards.
Board names are read by Pinterest and inherited by every Pin on them. Here is how to name and structure boards so they help rather than dilute.
LinkedIn has no documented hashtag limit, but three is where the convention settled. Here is why more looks amateur and what they actually do.
TikTok hashtags work as topic signals, not reach multipliers. Here is how many to use, why specific beats popular, and what actually drives the For You page.
Instagram allows 30 hashtags per post. Using all 30 is not a strategy. Here is the number that works, the mix, and where placement actually matters.
A YouTube page publishes far more about a video than the interface draws. Here is the full list of fields, what each one controls, and how to read them.
YouTube shows three hashtags above your title, ignores every hashtag past 60, and may remove over-tagged videos from search. Here is the working number.