Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
A series prefix is a fixed cost paid on every episode forever, chosen when episode one is the only thing that exists and the prefix still looks tidy.
The two style guides agree about almost every word in almost every title. The exception is prepositions of four letters or more, and that single rule is the whole difference.
Most of what gets called clickbait is taste. A narrow slice of it is covered by published policy, and confusing the two is why the advice on this subject is so bad.
Power words are a copywriting convention, not a ranking factor. What is measurable is position: a first line built entirely from function words has spent its one chance on nothing.
Leave the preheader empty and every inbox fills it from the first text in your email — usually a link nobody clicks. It is the cheapest fix in email marketing.
Gmail on a desktop gives a subject line about 340 pixels — the tightest surface in email. A phone gives more. The count that matters is a width, not a character total.
Title case and sentence case are conventions, not rules, and the styles disagree with each other. Here is what each does and which to pick.
A headline has four jobs and most only do one. Here is a method, the patterns that work, and how to test a line before publishing it.
YouTube allows 100 characters in a title, but search, suggested and mobile each cut it far sooner. Here is where each surface truncates.