Field notes
Playbooks, teardowns and the occasional argument — everything we have learned helping creators grow across every major platform.
YouTube engagement rate is easy to calculate and less useful than three other numbers. Here is the formula, the bands, and what to track instead.
Reference numbers for creators across platforms - engagement bands by size, posting cadence, and content length - with the method and the caveats stated.
TikTok engagement rates look higher than every other platform because they are usually calculated against views. Here is what the numbers mean.
A good Instagram engagement rate depends on your follower count more than anything else. Here are the bands, the formula to use, and how to compare honestly.